StyleSavvy for Her

River Island AW18 Sneak Peek….

By News, StyleSavvy for Her

Last week saw the Press Preview of the River Island Autumn Winter 2018 collection, as always the high street brand with designer feels presented a strong high powered collection, across 4 key themes…

1. 80’s
Back with a bang for the party season, sequins and velvet are the big hitters…

2. Heritage
This theme has been given a Winter twist with the use of heavier fabrics and intricate prints….

3. Bijou
Dark tropical prints and rich colours meet to create a modern take on antique patterns…

4. Street Chic
Sportswear is given an upgrade, denim is revived and statement knits are thrown into the mix…

Items will be arriving online in the coming weeks and in store shortly after that…search #RiverIslandAW18 for more sneak peeks…..

Happy Shopping!

DFF Young Designer of the Year in association with Galaxy

By News, StyleSavvy for Her

College Green Dublin provided the beautiful backdrop for Dublin Fashion Festival’s Young Designer of the Year show, in association with and Galaxy Style.



Hosted by Brendan Courtney and Sonya Lennon, the emerging design talent from Irish colleges left all guests safe in the knowledge that the future of irish fashion is in good hands.

The 2016 winner, JJ Donnelly from NCAD was a most deserving victor, here is the moment she greeted her designs on the runway…





Thanks to Dublin Town and Elevate PR for such a stunning event,


BTS at London Fashion Week

By StyleSavvy for Her

London Fashion Week is the dream for any stylist or blogger and I was thrilled to soak up the atmosphere before and after the Alexandra Long event. Street style pictures are the dream to photograph in the picturesque Chelsea streets with monochrome steps and black railings offering the prettiest of backdrops. Travelling with is the ultimate excuse to showcase some of their gems, including this beauty which you can shop here

Keeping the social media on the go was the order of the day at Bluebird Restaurant, considering the hashtag #LFW16 received over 22,000 posts during the course of the event.

We also checked out the Shop at Bluebird after lunch and were seriously impressed with the eclectic edit of pieces in-store. bts5
  Counting down already to my next trip, LauraJ

Primark Springs into the New Season….

By StyleSavvy for Her

There are serious treats in store for all Primark / Penneys fans in the months ahead, as found out when we visited the Press Office last week to have a peek at the new collection…. penneysss1
As always, the visual merchandising was on point and the lighting made social pics an absolute dream… penneysss3
These reptile effect flats mix fashion and comfort just beautifully and it’s clear from this fab tasselled bag that fringing is here to stay for Spring Summer 2016…. penneysss4
This styled board gives some great outfit ideas mixing lots of textures in basic black with a pop of colour in this Aztec print skirt. The heavy material is ideal for structure and shape. penneysss5
As a box jacket fan, this number will be perfect for work in the Spring, the neutral tones offering many  re-wears and outfit options…tick! penneysss6
This little guy stole the show among all of the stylists and bloggers present – a Minnie Mouse vibe with a funky twist…I predict this beauty will make many a magazine hotlist for the season ahead… penneysss7
Thanks to the Primark Ireland PR team for such a beautiful showcase of their new season collection and for providing such tasty treats…did someone say branded juice bottles?! Primark’s Spring collection will roll out over 4 key trends; Camp California (70s meets retro brights), Road to Morocco (eclectic, festival vibes), Laundered and Humble (casual fashion staples for the laid back girl) & Sheer Romance (breezy bohemian daywear). Yet again, Primark has hit the nail on the head for the fashion season ahead….

lauraj Laura Jordan

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