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Last Tuesday, River Island held their press day preview for their new Spring Summer 2017 collection. From naval stripes to soft hues of pink and blue to earthy colours of tobacco and khaki, the (always) on-trend retailer offers us clean silhouettes with a fresh, modern take. This season River Island displayed their collections through different themes, each using contrary colours and diverse looks, yet keeping to their high-trend, chic identity.


Pretty Western

Romantic meets grunge with Pretty Western. White frills contrasted with bold, solid colours of black create the ultimate rock-western combination. Embroidery and embellishment play heavily in Pretty Western along with vibrant prints to produce a chic cowgirl vibe.

Neo Classic

Chic and sophisticated define Neo Classic. Smart, but on trend silhouettes combined with soft hues of blue and pink contrasted with the boldness of black and white creates the perfect capsule collection for the modern, stylish woman. From structured formal to casual, pyjama inspired shirts, the collection covers the flexibility needed by the modern woman. The collection reflects one of biggest, emerging trends of the moment, the revival of the corset. Paired with an oversized shirt, a corset offers a professional, but casual look for the office.  Open-toe heels and loafers in black leather and metallic pink, Neo Classic gives us a stylish alternative to the standard pair of black stilettoes; perfect for the summer season!


The complete opposite to Neo Classic, Rosa is quirky and fun, offering colourful, heavily printed and embellished pieces in pale pinks; the ultimate capsule for the ultimate girlie-girl! The range provides feminine, romantic dresses and tops with lace embroidery contrasted with harsher embellished jackets featuring high shoulders and victorian era flares. Key accessories include printed handbags and pink sunglasses alluding to the famous Prada sunglass shape.


Rouge provides the young, fun side of River Island’s SS17 collection. Cool reds, airy blues and whites and a wide use of denim gives nod to the American dream. Continuing on from SS16, sliders are back; the ultimate poolside must-have. The carefree feel of the range offers the perfect youthful, fun, summer collection.



Giving nod to the 70s, Deutschland comprises of earthy tones of tobacco and brown. Taking inspiration from 90s’ clothing, the range includes varsity and bomber jackets. For those after a more tailored, structured look, the range includes fitted t-shirts in camel and tobacco hues complimenting the stone-washed denim jeans and cropped fitted trousers.

Military Sport

Military meets athleisure in River Island’s Military Sport range. Combining military structures and colour pallets of khaki and stone with sporty features and staple pieces such as hoodies and shorts, the range achieves an effortless, relaxed look. Bursts of colour contrast with the military palette to give an updated, modern take on military style.


Californication is the ultimate summer range for him. Inspired by the West Coast grunge era, River Island offers a more refined ‘skater boy’ look, perfect for the warmer months. Comprising of neutral tones and light blues with pops of colour, the range provides an airy, lightweight feel. Accessories include sliders, baseball caps and athletic socks in pale hues; essential for SS17.


Venice encaptures River Island’s resort tailoring this season, offering smart blazers and fitted trousers in cool, pale shades of pink and blue. This softness contrasts with the vibrancy of their stripped polo necks and lightweight jumpers, achieving the fundamental preppiness of this range, while also giving it a new edge for SS17.

Bohemium Rock

Bohemium Rock offers a gritty take on SS17 with acid-washed denim, biker jackets and zebra print shirts, yet also incorporating the staple trends of floral to give an overall rock n’ roll feel, reminiscent of Mick Jagger’s famous style.