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Primark Springs into the New Season….

There are serious treats in store for all Primark / Penneys fans in the months ahead, as StyleSavvy.ie found out when we visited the Press Office last week to have a peek at the new collection…. penneysss1
As always, the visual merchandising was on point and the lighting made social pics an absolute dream… penneysss3
These reptile effect flats mix fashion and comfort just beautifully and it’s clear from this fab tasselled bag that fringing is here to stay for Spring Summer 2016…. penneysss4
This styled board gives some great outfit ideas mixing lots of textures in basic black with a pop of colour in this Aztec print skirt. The heavy material is ideal for structure and shape. penneysss5
As a box jacket fan, this number will be perfect for work in the Spring, the neutral tones offering many  re-wears and outfit options…tick! penneysss6
This little guy stole the show among all of the stylists and bloggers present – a Minnie Mouse vibe with a funky twist…I predict this beauty will make many a magazine hotlist for the season ahead… penneysss7
Thanks to the Primark Ireland PR team for such a beautiful showcase of their new season collection and for providing such tasty treats…did someone say branded juice bottles?! Primark’s Spring collection will roll out over 4 key trends; Camp California (70s meets retro brights), Road to Morocco (eclectic, festival vibes), Laundered and Humble (casual fashion staples for the laid back girl) & Sheer Romance (breezy bohemian daywear). Yet again, Primark has hit the nail on the head for the fashion season ahead….

lauraj Laura Jordan StyleSavvy.ie

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